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Given a brief of Target Audience = Recently Retired Professionals, Client = Pressure Group, Message = Help Others, I created an overseas work campaign to give recently retired professionals the opportunity to travel, and to put their professional skills and experience to use in favour of good causes. I devised a 3-page broadsheet newspaper ad, which shows the timeline of a person’s life, and highlights achievements like buying your first car, and your first job. The second spread poses the question “But what about when you retire?” and indicates a potential decline, before the third spread shows the possibilities and benefits of taking part in the scheme.

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