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Caruso St John

Identity for architects Caruso St John, created for a project led by Bryan Edmondson, founding partner of of SEA. Using the idea that the company is defined by the projects it undertakes, I created a abbreviated logomark that exists in relationship to the project titles, as above. The placement in the upper right corner denoting ownership of the project, the title is stacked and ranged-right, creating a structure. The minimal aesthetic and innovative use of materials that define the practice are referred to by geometric type, softened slightly by the subtly rounded edges, applied across a range of photographic and physical print textures.

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