Paul and Victoria of Blast were kind enough to welcome a group of us on a visit to their Islington studio yesterday. Operating mainly in the areas of Brand Identity and Strategy, Blast have produced innovative work for educational and cultural institutions such as the University of Sussex, the Arts Council, and the BBC, as well as many more commercial clients. Projects have included the substitution of conventional brand elements for a dog (an actual dog, complete with promotional frisbee accessories) for recruitment consultants Harrison Pursey, and an online fridge magnet game for French paper manufacturer Arjowiggins. Working with illustrator Damien Weighill on a recent campaign for Conqueror paper, Blast created Conqueror Possibilities, a book and website that function both as a promotional tool, and as a resource of free download illustrations for clients of the company to use to spice up their powerpoint presentations. Paul described the studio’s output as a well-balanced combination of ideas and aesthetics, with an emphasis on providing an alternative to the usual logo & website requested by many clients at the outset. With 14 years experience, and a successful mid-sized business that employs 5 designers, it’s a strategy that appears to be paying off.