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APFEL

April 26, 2010

Founded by RCA graduates Kirsty Carter and Emma Thomas in 2003, A Practice For Every Day Life (or APFEL) specialise in restrained and typographically precise work for galleries and other cultural institutions including clients such as Tate, Modern Art Oxford, and Art Dubai. Arriving at their niche more by accident than design, a chance meeting with the director of the ICA and a post graduate project for the students of Goldsmiths’ MA curating course led to more and more work via word of mouth. The studio has undertaken increasingly more diverse projects, adding animation and type design to their list of achievements. Kirsty and Emma were kind enough to show us around their studio this afternoon, and even allowed us a sneak peek at forthcoming projects such as an entire identity, including bespoke typeface and signage, for the Hepworth gallery in Wakefield.

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