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Lego + Racing Driver + Wide Open Spaces

February 26, 2010

You can almost see the wheels going round in their heads – Lego (everybody likes Lego) … James May (he did that program with Lego … Top Gear (everybody likes Top Gear) … Lewis Hamilton(people who like Top Gear and Lego must like Lewis Hamilton, plus we’re paying him enough, we should get him to do something stupid before the contract expires) … wide open spaces (people like the countryside … the city is bad, the city means bankers) … uuungh … got to be friendly … hello? I’m sure it sounded totally logical in that meeting, and Halifax obviously thought it was a good idea.

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