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Cornering the Market: Fried Chicken Shop Signage

February 8, 2010

Next time you stagger drunkenly through the door of a Chicken Cottage of Morleys (the south London chain which installs bulletproof screens in its outlets to separate customer from staff) spare a thought for Morris Cassanova, the man responsible for the design of much of the UK’s Chicken Shop signage. Following the publication of Siaron Hughes‘ compendium on the subject, Chicken: Low Art, High Calorie, Creative Review featured an interview with Morris in which he gives an insight into his 30 year career within the business. Vernacular signage of this kind is a perennial favourite with designers, (Eye featured a collection of Chinese cartoon animals urging “Eat me!”, and more than one comment on the CR article asked if there existed a similar collection based on kebab photography), but Sian’s book goes deeper than most, featuing interviews with many shop owners and other industry insiders. Dunk Your Dipper indeed.

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