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GDF project finished! (almost)

December 11, 2009

Aaaaaaaaaaaaaah, now after being too busy for the last 2 weeks to do anything other than work on this goddamn project (yes, personal hygiene was one of the first things to go), I finally handed in my research PDF and campaign outcome on Monday. Along the way I discovered some interesting facts and theories about marketing to the over-50s, and spent hours measuring the adverts in newspapers – probably more interesting for me than anyone else, so I’ll leave it there. Above are some pages from the research PDF. Now I’m going to do some xmas shopping.

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