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Context: re-edited film trailers (good ones!)

October 19, 2009
I mentioned in a previous post that re-edited film trailers tend to be very bad, relying too heavily upon subtitles and toilet humour. Well to my surprise I’ve found some examples worthy of attention, each of which is true to the intended format, well put together, and manages to steer clear of knob-gags. While this has not much to do with graphic design per se, it’s a very good a example of how context and editing can affect a message.
How about Stanley Kubrick’s creepy psychological horror The Shining, as a romantic comedy…
…or musical West Side Story as 28 Days Later-style horror…
…or (and this is subtler than you might expect) Fight Club, in the style of Brokeback Mountain…

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